An exhibit house is a type of niche marketing agency that specializes in designing, building, and managing trade show exhibits, displays, and booths. These companies offer a range of services, including:
- Design: Creating custom exhibit designs that reflect a company’s brand, products, and goals.
- Fabrication: Building the physical structures of the exhibit, often using materials like wood, metal, fabric, and graphics.
- Project Management: Coordinating all aspects of the exhibit, from concept to completion, including logistics, installation, and dismantling.
- Experiential: Devising innovative engagement activities, either digital or physical, which encourage interaction with show attendees
- Logistics: Handling the transportation, setup, teardown and other show services related to the exhibit at various trade show venues.
- Storage: Offering storage services for exhibits between shows.
Exhibit houses are often contracted by businesses that regularly participate in trade shows and need high-quality, impactful displays to attract and engage attendees.
Most exhibit houses can provide portable or rental exhibits in addition to custom exhibit builds, as well as refurbishments and upgrades to existing exhibit assets.
