An exhibit house is a type of niche marketing agency that specializes in designing, building, and managing trade show exhibits, displays, and booths. These companies offer a range of services, including: Design: Creating custom exhibit designs that reflect a company’s brand, products, and goals. Fabrication: Building the physical structures of the exhibit, often using materials
Trade shows are a fantastic opportunity for businesses to showcase their products, connect with potential clients, and network with industry professionals. However, setting up an eye-catching and effective booth can be a daunting task, especially if you’re new to the trade show scene. Renting a trade show booth can be a cost-effective and flexible solution
Trade shows are hubs of innovation, networking, and brand exposure. For businesses looking to make a significant impact, a 20×30 trade show booth rental offers an ideal balance of space and flexibility. This size booth provides ample room for creativity and engagement while being manageable within many exhibit halls. Whether you’re a seasoned exhibitor or
Color in Your Exhibit: What is it Saying? When you consider your exhibit color scheme, it may seem like a no-brainer to pick accents that reflect the Pantone color in your corporate logo, or that coordinate with your event theme. But think again. What does that color say to your audience, and – more importantly – how does it make
As the COVID-19 pandemic has wreaked havoc on the trade show world, many exhibitors are realizing the need to adapt their exhibits to new health and safety guidelines. Much has been published on how venues and organizers will be affected, but little guidance has been offered on individual exhibits. It is imperative that exhibitors consider
Here in early summer 2020, the exhibition industry anxiously awaits the transition to events in a world that has been altered by the contagious COVID-19 Coronavirus. After three months, shows are slowly starting up in Asia and Europe with low attendance and new approaches to aisle traffic and entrance requirements. In the United States, we
An Agency RFP is a two-way street, in which both the requesting and responding parties need to provide thoughtful, detailed information. One of the most common tools in finding the right agency partner is the RFP – Request for Proposal. This tool allows an organization to gather information about several potential partners in a uniform
You can potentially meet thousands of people at a trade show. Who are some of the people who are impacted when you exhibit at a show? Face-to-face marketing works. It’s a valuable tool in the arsenal for growing your business, and it’s relevant to both B2B and B2C marketers. However, a lot of extra value
Understanding EDPA Trust & Transparency Certification In the exhibits industry, the Experiential Designers and Producers Association (EDPA) is the leading collaborative agency aimed at improving and advancing the industry as a whole. One of the many ways that the EDPA achieves these objectives is through a comprehensive third-party supplier certification process which assesses member companies
Large companies may support multiple shows each month with their exhibit program, targeting different audiences or segments. As divisions have varied budgets and diverse objectives, it becomes a challenge to support all parties with consistency of brand. More divisions increases the probability of simultaneous shows, so inventory must grow. With all of these variables, the
Recently, we’ve been seeing a bit of a trend among larger clients to combine multiple brands and product lines into one exhibit, where they previously might have had two to four separate brand exhibits. We explore some of the factors influencing this trend: Cost One of the largest driving forces behind this shift is cost,
Experiential leaders are increasingly considering event environments beyond their physical components. How do you bring more brand into the branded experience? Consider the senses and the intangibles. Understanding how people learn and recognizing the emotional aspects of how engagements make them ‘feel’, are critical components to consider when crafting a superior event experience. The goal
Under Armour and Acer have partnered together since 2003. As Under Armour grew and changed, their branding, strategies and exhibit program did as well. Their partnership allowed Acer many opportunities to holistically address their overall business goals by balancing practical needs with creative requirements to maximize value. Ultimately, this leads to overall exhibit cost savings.
The trade show industry is not generally associated with “GREEN” initiatives. In fact, Trade Show News Network (TSNN) estimates that over 600,000 tons of trash are generated every year by 60 million trade show attendees who walk the floors. According to this infographic, all this waste comes from multiple sources at each trade show. At
From a fabricator’s perspective, exhibit timelines seem to run the gamut from nano-seconds to eternal. Usually when a client starts with “how long does it take to produce/build/design?” we are already on the shorter end of that spectrum, and ready to kick it into high gear. One of our most stunning custom exhibits, this 1600
When considering an exhibit, the dilemma around renting versus owning can be a challenge. There are definite situations where each option is most attractive. With both rental and custom exhibits, graphics are easily updated when a refresh is needed. Structural components, accents like lighting and surface treatments are the largest physical variables between the two
Experiential marketing is the key to creating lasting impressions on the trade show floor. The 2018 EventTrack Report from Event Marketer found that 85% of consumers are likely to purchase after participating in events and experiences. Brands need to offer interaction and experiences on the trade show floor to cut through the noise. Although there
Trade show exhibition can be a daunting expense. Adequately preparing your budget ahead of time is of critical importance to understanding the costs, and ultimately to calculating ROI for the show project. Generating a budget can be a challenge. Here, you’ll find information which may serve to assist in baseline planning; general guidelines for budgetary
Like peanut butter and jelly, trade shows and swag just go together. Swag, commonly regarded as an acronym for “stuff we always get,” is the moniker for all of the promotional goodies given away at trade shows, conferences and other professional gatherings. For maximum effectiveness, swag should be regarded as more than something thrown on