Understanding EDPA Trust & Transparency Certification In the exhibits industry, the Experiential Designers and Producers Association (EDPA) is the leading collaborative agency aimed at improving and advancing the industry as a whole. One of the many ways that the EDPA achieves these objectives is through a comprehensive third-party supplier certification process which assesses member companies
Large companies may support multiple shows each month with their exhibit program, targeting different audiences or segments. As divisions have varied budgets and diverse objectives, it becomes a challenge to support all parties with consistency of brand. More divisions increases the probability of simultaneous shows, so inventory must grow. With all of these variables, the
Recently, we’ve been seeing a bit of a trend among larger clients to combine multiple brands and product lines into one exhibit, where they previously might have had two to four separate brand exhibits. We explore some of the factors influencing this trend: Cost One of the largest driving forces behind this shift is cost,
Experiential leaders are increasingly considering event environments beyond their physical components. How do you bring more brand into the branded experience? Consider the senses and the intangibles. Understanding how people learn and recognizing the emotional aspects of how engagements make them ‘feel’, are critical components to consider when crafting a superior event experience. The goal
Under Armour and Acer have partnered together since 2003. As Under Armour grew and changed, their branding, strategies and exhibit program did as well. Their partnership allowed Acer many opportunities to holistically address their overall business goals by balancing practical needs with creative requirements to maximize value. Ultimately, this leads to overall exhibit cost savings.